The architecture, security, and infrastructure behind MagicFront AI
A headless, SaaS eCommerce platform running on MagicFront AI Elastic Cloud — built for teams that need to evaluate what’s under the hood, not just what’s on the surface.
Security & Data Protection
Engineered to protect your data, by default
Security isn’t a feature we added — it’s a requirement built into how MagicFront handles data protection & GDPR compliance.
Protection
Everything about MagicFront is engineered to protect the confidentiality and integrity of your data.
Privacy
MagicFront complies with high security, data ownership, and user privacy regulations in all countries.
Compliance
MagicFront helps you comply with Cookies, the GDPR, and the ePrivacy Directive to ensure all data is handled with care.
Headless & SaaS Architecture
Freedom to build without limits
MagicFront is a headless, API-first eCommerce platform. Front end and back end are fully decoupled, so your teams build and ship independently.
Every core capability — catalog, cart, checkout, customer, orders — is exposed through APIs, ready to power new storefronts, channels, or integrations. And because it’s SaaS, you always run on the current, supported version — no manual upgrades.
That same open architecture lets you evolve faster and stay ahead of the competition, backed by an agile approach and enterprise-class developer tools:
MagicFront Studio
Develop, code and manage your projects of your team in multiple environments under a single tool.
Sandboxes
Carry out project developments in multiple branches and merge them with other environments with GIT version control system.
API Sync
Synchronize with your ERP, CRM or any other application in real-time under maximum security and smooth communication.
Framework (SDK for Plug-ins)
Fully integrate third-party systems and plug-ins natively and publish them in the MagicFront Marketplace.
Webhooks
Update events regularly and then continue to send notifications to other applications as it happens in real time.
Resources
Find the answers you need with relevant documentation and resources.
Support & Updates
A platform that keeps improving, and a team that’s always by your side
Always Updated
New features ship throughout the year, shaped in part by our customer Steering Committee — you get every update as soon as it’s released, with no separate upgrade project required.
Always Supported
Our support plans cover both customers and technical partners, ensuring business continuity so your team can focus on strategic work instead of operational firefighting.
The platform, answered
The infrastructure, security and developer questions we get asked most.
What is MagicFront Elastic Cloud?
MagicFront runs on a managed, auto-scaling cloud cluster with a 99.9% uptime SLA and 24×7 Premium Support. Infrastructure, scaling and updates are handled for you — there are no servers for your team to size, patch or monitor.
Is MagicFront GDPR compliant?
Yes. MagicFront complies with the GDPR, the ePrivacy Directive and cookie-consent requirements, and it complies with security, data ownership and privacy regulations in the countries where it operates. Your data remains your property.
Do updates cause downtime on my store?
No. New features are released throughout the year and applied without disruption to your store — there is no downtime and no migration project. Your store always runs the latest version.
Can MagicFront sync with my ERP or CRM in real time?
Yes. MagicFront synchronizes inventory, orders, customer data, promotions and shipping details with your ERP, CRM or any other application in real time, which removes manual re-keying between systems. See ERP integration in detail.
Is MagicFront headless?
Yes. MagicFront exposes flexible headless APIs so you can build on your existing tech stack, plus MagicFront Studio for development across environments, Sandboxes for branching and merging, an SDK for plug-ins, and Webhooks for reacting to events in real time.
What support does MagicFront include?
Premium Support is available 24×7 for both customers and technical partners, with plans sized to your requirements and built around business continuity.