The architecture, security, and infrastructure behind Magicfront AI
A headless, SaaS eCommerce platform running on Magicfront AI Elastic Cloud — built for teams that need to evaluate what’s under the hood, not just what’s on the surface.
Security & Data Protection
Engineered to protect your data, by default
Security isn’t a feature we added — it’s a requirement built into how Magicfront AI handles data protection & GDPR compliance.
Protection
Everything about Magicfront AI is engineered to protect the confidentiality and integrity of your data.
Privacy
Magicfront AI complies with high security, data ownership, and user privacy regulations in all countries.
Compliance
Magicfront AI helps you comply with Cookies, the GDPR, and the ePrivacy Directive to ensure all data is handled with care.
Headless & SaaS Architecture
Freedom to build without limits
Magicfront AI is a headless, API-first eCommerce platform. Front end and back end are fully decoupled, so your teams build and ship independently.
Every core capability — catalog, cart, checkout, customer, orders — is exposed through APIs, ready to power new storefronts, channels, or integrations. And because it’s SaaS, you always run on the current, supported version — no manual upgrades.
That same open architecture lets you evolve faster and stay ahead of the competition, backed by an agile approach and enterprise-class developer tools:
Magicfront AI Studio
Develop, code and manage your projects of your team in multiple environments under a single tool.
Sandboxes
Carry out project developments in multiple branches and merge them with other environments with GIT version control system.
API Sync
Synchronize with your ERP, CRM or any other application in real-time under maximum security and smooth communication.
Framework (SDK for Plug-ins)
Fully integrate third-party systems and plug-ins natively and publish them in the Magicfront AI Marketplace.
Webhooks
Update events regularly and then continue to send notifications to other applications as it happens in real time.
Resources
Find the answers you need with relevant documentation and resources.
Support & Updates
A platform that keeps improving, and a team that’s always by your side
Always Updated
New features ship throughout the year, shaped in part by our customer Steering Committee — you get every update as soon as it’s released, with no separate upgrade project required.
Always Supported
Our support plans cover both customers and technical partners, ensuring business continuity so your team can focus on strategic work instead of operational firefighting.
The platform, answered
The infrastructure, security and developer questions we get asked most.
What is Magicfront AI Elastic Cloud?
Magicfront AI runs on a managed, auto-scaling cloud cluster with a 99.9% uptime SLA and 24×7 Premium Support. Infrastructure, scaling and updates are handled for you — there are no servers for your team to size, patch or monitor.
Is Magicfront AI GDPR compliant?
Yes. Magicfront AI complies with the GDPR, the ePrivacy Directive and cookie-consent requirements, and it complies with security, data ownership and privacy regulations in the countries where it operates. Your data remains your property.
Is it safe to let AI manage my store’s settings and data?
Yes. Every action AI takes runs through the same permissions and roles as the user who requested it — AI never gets broader access than your team already has. Sensitive changes require confirmation before they’re applied, and every change is logged with who requested it and when.
Do updates cause downtime on my store?
No. New features are released throughout the year and applied without disruption to your store — there is no downtime and no migration project. Your store always runs the latest version.
Can Magicfront AI sync with my ERP or CRM in real time?
Yes. Magicfront AI synchronizes inventory, orders, customer data, promotions and shipping details with your ERP, CRM or any other application in real time, which removes manual re-keying between systems. See ERP integration in detail.
Is Magicfront AI headless?
Yes. Magicfront AI exposes flexible headless APIs so you can build on your existing tech stack, plus Magicfront AI Studio for development across environments, Sandboxes for branching and merging, an SDK for plug-ins, and Webhooks for reacting to events in real time.
What support does Magicfront AI include?
Premium Support is available 24×7 for both customers and technical partners, with plans sized to your requirements and built around business continuity.