Shopify alternative for B2B
MagicFront vs Shopify
MagicFront is the AI-native ecommerce platform, with an enterprise commerce engine under the hood — built for serious B2B, at a fraction of the running cost.
Shopify is excellent at DTC retail, but most of its revenue comes from payment processing, and that shapes what it prioritizes. MagicFront takes a different path: describe your store in natural language — in any language — and watch it get built — on an enterprise commerce engine with 200+ native features, deep B2B, PIM, OMS and real-time ERP sync. Where the gap is widest is exactly where it matters most for serious sellers: deep B2B and total cost of ownership.
Shopify alternative comparison
Head to Head.
| MagicFront | Shopify | |
|---|---|---|
| AI & store creation | ||
| Build a store | Describe it in any language — AI builds a real, operational store | Themes plus Shopify Magic assist; setup is mostly manual |
| Edit & iterate | Update layout, copy and components just by chatting | Manual theme editing or code |
| B2B commerce | ||
| Unified B2B + B2C | One platform and one catalog for B2B and B2C together | B2B sits on a separate Plus edition |
| Contract pricing & price lists | Price lists per client, group, country or region, auto-assigned on login | Limited; Plus B2B plus apps |
| Tiered & volume pricing | Quantity-based tiered pricing and volume discounts | Volume pricing limited |
| Customer-group personalization | Products, prices, payments, inventory and shipping per customer or group | Partial |
| Account hierarchies | Company accounts with hierarchies, roles and divisions | No native parent/subsidiary hierarchy |
| Sales agents | Reps place orders on behalf of clients, with commission management | No native equivalent |
| B2B payment terms | Bank transfer, check, installments and conditions per customer or group (Net terms) | Card-first; deferred terms are a gap |
| Quotes, lists & reorders | Quotes, saved carts, multiple shopping lists and one-click recurring orders | Draft-order workarounds |
| Login-only catalogs | Show catalogs and prices only to registered users or specific groups | Public catalogs; gating needs apps |
| Self-serve account requests | Businesses apply via a custom form and get auto-registered | Manual approval or apps |
| Bulk ordering | Buy in bulk by category, brand or campaign | Limited |
| B2B AI search | Personalized results and pricing per customer or rate | Standard search |
| RMA / returns | Customers request returns from their account | Third-party app |
| Manual / backoffice orders | Create customer orders directly from the backoffice | Draft orders |
| RFQ & quote-to-order | Request-to-order quotes with line-item price negotiation | Draft orders only; no native RFQ |
| Discount limits & approvals | Rep discount caps with manager approval thresholds | No native approval rules |
| PunchOut & eProcurement | Buyers punch into the catalog from their ERP; cart returns as a PO | Not supported |
| Architecture & integrations | ||
| Headless / API-first | Native — build any front-end in React, Angular, PHP or any stack | Hydrogen and the Storefront API |
| Checkout & front-end control | Full control of checkout and any front-end you build | Checkout customization is limited (Plus plus extensibility) |
| Data ownership / lock-in | Open and API-first — you own your data and front-end; no proprietary lock-in | Proprietary data model and Liquid themes make migration costly |
| ERP / CRM sync | Real-time sync with SAP, Microsoft Dynamics, SAGE, Salesforce, NetSuite and Zoho | Via apps and connectors |
| Native functionality | 200+ enterprise features out of the box | Lean core with heavy app reliance |
| International & multi-market | ||
| Multi-company | Multiple companies, with billing and accounting per location | Markets (limited) |
| Multi-currency & language | Native, localized per market | Markets |
| Multi-warehouse | Inventory across warehouses, per channel | Limited; apps |
| Configurable taxes | Native, per region and company | Basic |
| Operations | ||
| PIM | Native catalog management (PIM) | Third-party app |
| Order management (OMS) | Omnichannel OMS with real-time stock, shipments and returns | Basic; apps for advanced flows |
| Cost & pricing | ||
| Pricing model | Predictable SaaS — B2B plans from $99/mo; Business plans with no transaction fees | Subscription plus payment fees that scale with your sales |
| Contract & commitment | Flexible terms — monthly or annual, no forced multi-year lock-in | Shopify Plus requires a 1- or 3-year contract |
| Revenue / GMV cut | No revenue share on your GMV | Monetizes your GMV (payments are ~76% of Shopify revenue) |
| Transaction fees | Zero on Business plans; a small per-order fee on entry plans | Extra fees if you do not use Shopify Payments |
| B2B access | Included in the B2B plans | Requires Shopify Plus (enterprise pricing) |
| Add-on apps | 200+ native features — far fewer paid apps | Many capabilities require paid apps |
| Scaling | No forced replatforming as you grow | Costs rise with GMV and the app stack |
| Best fit | Brands and B2B sellers who want AI speed and enterprise depth at a predictable cost | DTC retail and quick-to-launch stores |
Looks Cheap. Costs More.
The sticker price isn’t the whole story — for serious B2B, the bill stacks up:
Shopify Plus, from — on a 1- or 3-year contract; ~$27,600/year before anything else.
Transaction fee on every order if you don’t use Shopify Payments.
Paid apps to cover what isn’t native — and it grows as you do.
Plus pricing now scales with your sales: you pay more for growing.
MagicFront: predictable SaaS, B2B plans from $99/mo, Business plans with no transaction fees, no GMV revenue share, and 200+ native features instead of an app stack.
AI-native ecommerce platform
AI Speed. Enterprise Depth.
AI-native build
Describe it, and it’s built. MagicFront turns a prompt into a live storefront you keep editing just by chatting.
An enterprise engine inside
200+ native features, deep B2B, PIM, OMS and real-time ERP sync — an enterprise commerce engine under the hood.
One stack, lower cost
AI speed on an enterprise engine — B2B and B2C, headless and multi-market — with 200+ native features that replace a pile of paid apps, and no GMV revenue share.
Pay Less. Keep More.
A platform that earns most of its revenue from payment processing makes money on every order you take — and B2B, with Net 30/60/90 terms and purchase orders, does not fit that model. MagicFront runs on predictable software pricing with no GMV revenue share, Business plans with zero transaction fees, and 200+ native features that replace a stack of paid apps. You keep more of every sale.
Two Paths. One Choice.
Choose Shopify if…
- You sell mostly DTC / B2C retail
- You want to launch a simple store fast
- Your catalog and pricing are straightforward
Choose MagicFront if…
- You sell B2B, or B2B and B2C, with real complexity
- You operate across markets, currencies and warehouses
- You want AI-built storefronts without app sprawl
- You want predictable cost and no GMV revenue share
- You want flexible terms, not a multi-year contract
Trusted by
Brands building on MagicFront
Leading brands already run on the enterprise engine behind MagicFront.
Ready to go deeper than Shopify?
Get the AI-native experience and the enterprise engine in one connected stack.
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