commercetools alternative for B2B
MagicFront vs commercetools
MagicFront is the AI-native ecommerce platform, with an enterprise commerce engine under the hood — built for serious B2B, at a fraction of the running cost.
commercetools is a powerful composable platform — but it is API-only: no storefront, no merchandising admin, just primitives you assemble with a dev team, a system integrator and a six-figure license. MagicFront takes a different path: describe your store in natural language — in any language — and watch it get built — on an enterprise commerce engine with 200+ native features, deep B2B, PIM, OMS and real-time ERP sync. MagicFront is headless too, but it also builds you a real, operational store with AI — the same enterprise depth, in days not months.
commercetools comparison
Head to Head.
| MagicFront | commercetools | |
|---|---|---|
| AI & store creation | ||
| Build a store | Describe it in any language — AI builds a real, operational store | No storefront – you build the front-end yourself |
| Edit & iterate | Update layout, copy and components just by chatting | Developers and deployments; no visual editor |
| B2B commerce | ||
| Unified B2B + B2C | One platform and one catalog for B2B and B2C together | Composable B2B, but you assemble it |
| Contract pricing & price lists | Price lists per client, group, country or region, auto-assigned on login | API primitives; you build the pricing logic |
| Tiered & volume pricing | Quantity-based tiered pricing and volume discounts | Build it on the pricing API |
| Customer-group personalization | Products, prices, payments, inventory and shipping per customer or group | Build it with the APIs |
| Account hierarchies | Company accounts with hierarchies, roles and divisions | Business units in the API; you build the UX |
| Sales agents | Reps place orders on behalf of clients, with commission management | Custom build |
| B2B payment terms | Bank transfer, check, installments and conditions per customer or group (Net terms) | Custom build or integrations |
| Quotes, lists & reorders | Quotes, saved carts, multiple shopping lists and one-click recurring orders | Quotes API; build the rest |
| Login-only catalogs | Show catalogs and prices only to registered users or specific groups | Build with the catalog and permission APIs |
| Self-serve account requests | Businesses apply via a custom form and get auto-registered | Custom build |
| Bulk ordering | Buy in bulk by category, brand or campaign | Custom build |
| B2B AI search | Personalized results and pricing per customer or rate | Bring your own search (Algolia etc.) |
| RMA / returns | Customers request returns from their account | Custom build or integrations |
| Manual / backoffice orders | Create customer orders directly from the backoffice | Merchant Center / API |
| RFQ & quote-to-order | Request-to-order quotes with line-item price negotiation | Quotes API; assemble the flow |
| Discount limits & approvals | Rep discount caps with manager approval thresholds | Custom build |
| PunchOut & eProcurement | Buyers punch into the catalog from their ERP; cart returns as a PO | Custom integrations |
| Architecture & integrations | ||
| Headless / API-first | Native — build any front-end in React, Angular, PHP or any stack | Yes – headless is all it is (no UI or store) |
| Checkout & front-end control | Full control of checkout and any front-end you build | Full, because you build 100% of it |
| Data ownership / lock-in | Open and API-first — you own your data and front-end; no proprietary lock-in | API platform; the lock-in is your bespoke build |
| ERP / CRM sync | Real-time sync with SAP, Microsoft Dynamics, SAGE, Salesforce, NetSuite and Zoho | Custom integrations you build and maintain |
| Native functionality | 200+ enterprise features out of the box | Primitives, not features – you assemble everything |
| International & multi-market | ||
| Multi-company | Multiple companies, with billing and accounting per location | Via the API; you implement it |
| Multi-currency & language | Native, localized per market | API supports it; you build the UX |
| Multi-warehouse | Inventory across warehouses, per channel | Inventory API; you build the logic |
| Configurable taxes | Native, per region and company | Tax API or integrations |
| Operations | ||
| PIM | Native catalog management (PIM) | Product API; full PIM via integration |
| Order management (OMS) | Omnichannel OMS with real-time stock, shipments and returns | Order API; OMS via build or integration |
| Cost & pricing | ||
| Pricing model | Predictable SaaS — B2B plans from $99/mo; Business plans with no transaction fees | Enterprise license, GMV/usage-based ($40K-$300K/yr) |
| Contract & commitment | Flexible terms — monthly or annual, no forced multi-year lock-in | Annual enterprise contracts |
| Revenue / GMV cut | No revenue share on your GMV | Pricing scales with GMV and usage |
| Transaction fees | Zero on Business plans; a small per-order fee on entry plans | No platform fee (your gateway and stack) |
| B2B access | Included in the B2B plans | B2B is composable – you build it |
| Add-on apps | 200+ native features — far fewer paid apps | You assemble best-of-breed vendors and pay each |
| Scaling | No forced replatforming as you grow | Scales well, but every change is a dev project |
| Best fit | Brands and B2B sellers who want AI speed and enterprise depth at a predictable cost | Large enterprises with big dev teams and integrators |
Buy the Parts. Build the Store.
The sticker price isn’t the whole story — for serious B2B, the bill stacks up:
License (Core to Enterprise) – median around $151K/yr.
Typical implementation by a system integrator team.
Time-to-market before you sell a single order.
Composable means you build and maintain every piece.
MagicFront: predictable SaaS, B2B plans from $99/mo, Business plans with no transaction fees, no GMV revenue share, and 200+ native features instead of an app stack.
AI-native ecommerce platform
AI Speed. Enterprise Depth.
AI-native build
Describe it, and it’s built. MagicFront turns a prompt into a live storefront you keep editing just by chatting.
An enterprise engine inside
200+ native features, deep B2B, PIM, OMS and real-time ERP sync — an enterprise commerce engine under the hood.
One stack, lower cost
AI speed on an enterprise engine — B2B and B2C, headless and multi-market — with 200+ native features that replace a pile of paid apps, and no GMV revenue share.
Pay Less. Keep More.
commercetools gives you composable APIs but no store: you build the front-end, the B2B logic and the integrations, over a six-figure license and a multi-month build. MagicFront is headless too, but it builds you a real, operational store with AI — enterprise depth, in days not months.
Two Paths. One Choice.
Choose commercetools if…
- You have a large in-house dev team
- You want full composable / MACH control
- You have a system integrator and a multi-year budget
Choose MagicFront if…
- You sell B2B, or B2B and B2C, with real complexity
- You operate across markets, currencies and warehouses
- You want AI-built storefronts without app sprawl
- You want predictable cost, with a real store and no integrator
- You want flexible terms, not a multi-year contract
Trusted by
Brands building on MagicFront
Leading brands already run on the enterprise engine behind MagicFront.
Ready for headless without building it all?
Get the AI-native experience and the enterprise engine in one connected stack.
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