B2B eCommerce Platform
The AI-native B2B ecommerce platform, built to scale
MagicFront is an AI B2B ecommerce platform: you describe your operation in natural language and get a working storefront with the B2B capabilities that matter — customer-specific pricing, quote workflows, company accounts with roles, sales agent portal, and real-time ERP sync — alongside full B2C retail, from one store. Built on the LogiCommerce engine, refined over 25+ years.
Trusted by
Personalization
One Store. Every Buyer, Their Way.
Sell B2B and B2C from a single store with separate pricing, catalogs and checkout rules per buyer type.
Show each customer the right products, prices, currencies, payments and stock — automatically, based on who they are and how they buy.
- Per-customer pricing and catalogs
- Price by geolocation and customer group
- Controlled catalog visibility
- B2B and B2C from a single store
Built for B2B. Not Bolted On.
Native B2B ecommerce features — not an app layer: company accounts, tiered pricing and quotes are part of the core engine.
Sales Agent Management
Give B2B access to your sales representatives so they can place orders on behalf of your clients.
Recurring Orders
Make purchasing highly efficient — let customers repeat previous orders with a single click.
User & Group Filters
Filter visibility of pages, banners, categories, shipments and more by user or user group.
Price Geolocation
Set specific prices depending on the customer’s geographic location.
Pricing Policies
Configure price lists based on clients, client groups, countries or regions.
Bulk Purchases
Let customers quickly buy from a product list by category, brand or campaign.
Sales & accounts
Any Client. One Click.
Customer-specific pricing and personalized catalogs, applied automatically at login.
Your reps sign in, pick any customer from their portfolio and order at that customer’s own prices and catalog — no phone calls, no spreadsheets, no re-keying into the ERP. Set a commission per agent and it is tracked on every sale, while a repeat order goes through in a single click.
- Order on behalf of any portfolio customer
- Commissions set and tracked per agent
- 1-click repeat orders
- Bulk purchases by category, brand or campaign
Advanced Company Accounts
Your Organization. One Account.
B2B account hierarchies: one company, multiple buyers, roles and approval flows.
Manage complex B2B organizations with hierarchies, roles and divisions. Give every employee exactly the access they need while you keep full control at the master level — approve orders, streamline workflows and bring internal collaboration into a single environment.
- Hierarchies, roles and divisions
- Granular access per employee
- Full control at master level
- Order approvals and workflows
B2B brands that sell online with MagicFront
One platform for all sectors
Handles and design accessories for modern, functional, and elegant furniture.
Innovative and sustainable faucet solutions for high-quality bathrooms and kitchens.
Colorful, global fashion inspired by world cultures, with its own style and personality.
Educational toys that encourage creativity, learning, and child development.
Company specialized in sustainable packaging, offering customized cardboard boxes.
Industrial supply distributor for installers, covering heating, plumbing and climate control.
Exclusive importer of fireplaces, stoves and barbecues in wood, pellet, gas and bioethanol.
Online plumbing, heating and HVAC distributor built for professional installers.
Family-owned bathroom furniture maker, producing in Spain for over 70 years.
Professional LED lighting solutions for residential, commercial and industrial projects.
Hospitality machinery, tableware and furniture for restaurants and hotels.
Handles and design accessories for modern, functional, and elegant furniture.
Innovative and sustainable faucet solutions for high-quality bathrooms and kitchens.
Colorful, global fashion inspired by world cultures, with its own style and personality.
Educational toys that encourage creativity, learning, and child development.
Company specialized in sustainable packaging, offering customized cardboard boxes.
Industrial supply distributor for installers, covering heating, plumbing and climate control.
Exclusive importer of fireplaces, stoves and barbecues in wood, pellet, gas and bioethanol.
Online plumbing, heating and HVAC distributor built for professional installers.
Family-owned bathroom furniture maker, producing in Spain for over 70 years.
Professional LED lighting solutions for residential, commercial and industrial projects.
Hospitality machinery, tableware and furniture for restaurants and hotels.
Out of the Box. Not Out of Pocket.
250+ native features included — no per-feature apps, no pricing surprises.
Advanced Personalization
Show tailored products, prices, currencies, payments and stock to each customer based on their behaviour and commercial terms.
Controlled Access & Catalog Visibility
Show prices and catalogs only to registered users or specific customer groups.
Inventory & Logistics
Ship from multiple warehouses and logistics centers by your own rules, with split deliveries and carrier integrations.
Tax Management
Region-based tax rules, with VAT or exemptions by product, customer or group.
Advanced Shipping & Freight
Manage shipping and freight by region with optimized rates and carrier integrations.
B2B Account Requests
Let businesses request an account and approve them with your own onboarding flow.
Multi-Shipment System
Split a single order into multiple shipments across warehouses and dates.
Dynamic Discounts & Promotions
Volume, group and conditional discounts and promotions made for B2B.
Flexible Payment Methods
B2B payment options — purchase orders, credit terms, bank transfer and more.
Save & Reuse Carts
Buyers save carts and reuse them to reorder in seconds.
Order Management (OMS)
Manage orders from every channel in real time from a single back office.
Simplified Manual Orders
Create and edit orders on behalf of your customers in a few clicks.
Advanced Reports & Analytics
Track sales, customers and performance with built-in reporting.
Advanced Shopping Lists
Reusable shopping lists for fast, repeat ordering.
Tiered Pricing for Volume Buyers
Quantity-based pricing tiers that reward larger orders.
RMA & Returns
Customers request returns from their account, streamlining post-purchase.
Approval Workflows
Route orders and budgets through custom approval chains — by amount, role or division — so nothing ships without the right sign-off.
Quotes & RFQ
Buyers request a quote, you negotiate line-item prices, and the approved quote converts straight into an order.
Discount Limits & Approvals
Reps discount up to their limit; anything beyond routes to the sales manager for approval. Full pricing control.
PunchOut & eProcurement
Connect to your buyers’ procurement systems — they punch into their catalog with negotiated pricing and the cart returns as a PO.
Returns Management (RMA)
Let customers request and track returns directly from their account, for a smoother post-purchase experience.
Product Comparison
Let buyers compare products side by side by specs, price and availability — faster, more confident decisions.
ERP & Order Sync
Connect customer accounts to your ERP with full multichannel order history and one-click reorder from past purchases.
Seamless Account & Order Integration
Connect customer accounts to your ERP and provide a complete multichannel order history. Enable one-click reorders — even for manual or offline orders — with direct access to purchased products and full tracking.
Integrate
Your ERP and your store, in sync in real time
Real-time ERP integration: stock, prices and orders always current, in both directions.
Integrate your ERP with MagicFront
Synchronize with your ERP, CRM or any other application in real-time under maximum security and smooth communication. Streamline your core processes and increase efficiency synchronizing your inventory, orders, customer data, promotions and shipping details between your business systems.
With an ERP integrated solution, you eliminate the challenge of maintaining and duplicating any data outside of your ERP, which means your eCommerce can run smoothly.
MagicFront can be easily integrated with any existing Enterprise Resource Planning or heterogeneous system, from databases such as MS SQL Server, MySQL, Oracle or even particular standard ERPs, like SAP, Microsoft Dynamics, SAGE or CRM like Salesforce, Netsuite, Zoho, and others.
AI B2B search
AI Smart Search for B2B. Acts as a Shopping Assistant.
AI-powered B2B search that understands SKUs, references and bulk intent.
Our AI search engine understands B2B intent and acts as a personal shopping assistant — guiding each buyer to the right products with per-customer pricing, whether they search by keyword, SKU, description or even an image.
- Intent-aware results
- Per-customer pricing in results
- Search by image, SKU or description
- Faster repeat ordering
Connects to your stack
What is an AI B2B ecommerce platform?
An AI B2B ecommerce platform combines AI-native store building — creating and editing your storefront through natural language — with the commercial depth B2B demands: negotiated pricing per customer, quotes, multi-user company accounts, and ERP integration. Most tools offer one or the other: AI builders ship fast but can’t handle B2B complexity; legacy B2B suites handle complexity but need months of development. MagicFront is built to be both.
| AI builders | Legacy B2B suites | MagicFront | |
|---|---|---|---|
| Store live in | Minutes | Months | Minutes |
| Customer-specific pricing | ✕ | ✓ | ✓ |
| Quotes & company accounts | ✕ | ✓ | ✓ |
| Real-time ERP sync | ✕ | Custom dev | Native |
| Edit by chatting with AI | ✓ | ✕ | ✓ |
| Pricing model | Subscription | License + dev | You choose: GMV or consumption |
Compare in detail: MagicFront vs Shopify · all platform alternatives · plans and pricing.
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