VTEX alternative for B2B

MagicFront vs VTEX

Q: Why is it a better VTEX alternative for B2B?

It is native, not bolt-on: contract price lists per client, group or region; account hierarchies with roles and divisions; sales agents with commissions; B2B payment terms; login-only catalogs; quotes, recurring orders and shopping lists; RMA; and a B2B AI search.

Q: How does the cost compare to VTEX?

MagicFront is a predictable SaaS with no GMV revenue share, and Business plans have zero transaction fees. VTEX charges a percentage of your GMV, so the bill grows with every sale, and it needs an enterprise contract and a system integrator to build and run.

Q: Can I build in any language?

Yes. Describe and edit your store in any language. MagicFront understands natural language, not just English.

Q: Is it headless?

Yes, API-first. Build any front-end in React, Angular, PHP or any stack, with MagicFront generating the experience layer.

MagicFront is the AI-native ecommerce platform, with an enterprise commerce engine under the hood — built for serious B2B, at a fraction of the running cost.

VTEX is a capable enterprise platform — native B2B, B2C and marketplace — but it charges a percentage of your GMV, so your bill grows with every sale, and it takes a system integrator and a composable build to launch. MagicFront takes a different path: describe your store in natural language — in any language — and watch it get built — on an enterprise commerce engine with 200+ native features, deep B2B, PIM, OMS and real-time ERP sync. You get AI-built native B2B and B2C in one predictable subscription — the same enterprise depth, with no revenue share on your sales and no months-long integration.

AI-nativestore building

200+native features

B2B + B2Cin one platform

HeadlessAPI-first, any front-end

VTEX comparison

Head to Head.

	MagicFront	VTEX
AI & store creation
Build a store	Describe it in any language — AI builds a real, operational store	No chat-to-build; implemented with a system integrator
Edit & iterate	Update layout, copy and components just by chatting	Developers and deployments (VTEX IO)
B2B commerce
Unified B2B + B2C	One platform and one catalog for B2B and B2C together	Yes (B2B + B2C + marketplace), enterprise setup
Contract pricing & price lists	Price lists per client, group, country or region, auto-assigned on login	Yes (B2B), via configuration and dev
Tiered & volume pricing	Quantity-based tiered pricing and volume discounts	Yes (B2B)
Customer-group personalization	Products, prices, payments, inventory and shipping per customer or group	Yes, with dev work
Account hierarchies	Company accounts with hierarchies, roles and divisions	Org units in B2B; heavy to set up
Sales agents	Reps place orders on behalf of clients, with commission management	Telesales / sales rep in B2B
B2B payment terms	Bank transfer, check, installments and conditions per customer or group (Net terms)	Yes (B2B), config-heavy
Quotes, lists & reorders	Quotes, saved carts, multiple shopping lists and one-click recurring orders	Quotes and lists in B2B; config
Login-only catalogs	Show catalogs and prices only to registered users or specific groups	Yes, with B2B config
Self-serve account requests	Businesses apply via a custom form and get auto-registered	Yes (B2B org admin)
Bulk ordering	Buy in bulk by category, brand or campaign	Yes (B2B)
B2B AI search	Personalized results and pricing per customer or rate	Intelligent Search add-on
RMA / returns	Customers request returns from their account	Order management / returns
Manual / backoffice orders	Create customer orders directly from the backoffice	Yes (admin)
RFQ & quote-to-order	Request-to-order quotes with line-item price negotiation	Quotes in B2B; config
Discount limits & approvals	Rep discount caps with manager approval thresholds	Approval flows in B2B; config
PunchOut & eProcurement	Buyers punch into the catalog from their ERP; cart returns as a PO	Via integrations
Architecture & integrations
Headless / API-first	Native — build any front-end in React, Angular, PHP or any stack	Yes (composable, VTEX IO) – dev-heavy
Checkout & front-end control	Full control of checkout and any front-end you build	Full (FastStore / IO); developer work
Data ownership / lock-in	Open and API-first — you own your data and front-end; no proprietary lock-in	Closed multi-tenant SaaS; GMV and platform lock-in
ERP / CRM sync	Real-time sync with SAP, Microsoft Dynamics, SAGE, Salesforce, NetSuite and Zoho	Via integrations and connectors
Native functionality	200+ enterprise features out of the box	Rich (B2B, marketplace, OMS); enterprise to wield
International & multi-market
Multi-company	Multiple companies, with billing and accounting per location	Multi-account / multi-store (Enterprise)
Multi-currency & language	Native, localized per market	Native multi-region
Multi-warehouse	Inventory across warehouses, per channel	Native fulfillment / inventory
Configurable taxes	Native, per region and company	Native tax engine
Operations
PIM	Native catalog management (PIM)	Catalog; full PIM via integration
Order management (OMS)	Omnichannel OMS with real-time stock, shipments and returns	Strong native OMS and order orchestration
Cost & pricing
Pricing model	Predictable SaaS — B2B plans from $99/mo; Business plans with no transaction fees	Revenue-share: a percentage of your GMV
Contract & commitment	Flexible terms — monthly or annual, no forced multi-year lock-in	Annual enterprise contracts
Revenue / GMV cut	No revenue share on your GMV	Yes – VTEX takes a cut of your GMV
Transaction fees	Zero on Business plans; a small per-order fee on entry plans	GMV-based pricing (plus your gateway)
B2B access	Included in the B2B plans	Native B2B (Enterprise)
Add-on apps	200+ native features — far fewer paid apps	App store and partner integrations
Scaling	No forced replatforming as you grow	Scales well, but the GMV bill grows with you
Best fit	Brands and B2B sellers who want AI speed and enterprise depth at a predictable cost	Large enterprises and marketplaces

A Cut of Every Sale.

The sticker price isn’t the whole story — for serious B2B, the bill stacks up:

% of GMV

Revenue-share pricing – you pay a cut of every order you sell.

Grows with you

The take rate scales opaquely as your sales grow.

SI + months

Composable build by a certified system integrator.

Closed SaaS

Multi-tenant architecture limits how deeply you can customize.

MagicFront: predictable SaaS, B2B plans from $99/mo, Business plans with no transaction fees, no GMV revenue share, and 200+ native features instead of an app stack.

AI-native ecommerce platform

AI Speed. Enterprise Depth.

AI-native build

Describe it, and it’s built. MagicFront turns a prompt into a live storefront you keep editing just by chatting.

An enterprise engine inside

200+ native features, deep B2B, PIM, OMS and real-time ERP sync — an enterprise commerce engine under the hood.

One stack, lower cost

AI speed on an enterprise engine — B2B and B2C, headless and multi-market — with 200+ native features that replace a pile of paid apps, and no GMV revenue share.

Pay Less. Keep More.

VTEX is a capable enterprise platform, but it charges a percentage of your GMV — so the bill grows with every sale — on top of a system-integrator build and a closed, multi-tenant architecture. MagicFront gives you AI-built native B2B and B2C in one predictable subscription, with no revenue share on your sales.

Two Paths. One Choice.

Choose VTEX if…

You are a large enterprise or marketplace
You want composable commerce with a native marketplace
You accept revenue-share pricing and a system integrator

Choose MagicFront if…

You sell B2B, or B2B and B2C, with real complexity
You operate across markets, currencies and warehouses
You want AI-built storefronts without app sprawl
You want predictable cost and no GMV revenue share
You want flexible terms, not a multi-year contract

Trusted by

Brands building on MagicFront

Leading brands already run on the enterprise engine behind MagicFront.

Ready for enterprise B2B without the GMV cut?

Get the AI-native experience and the enterprise engine in one connected stack.

Book a demo

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Frequently
Asked
Questions

MagicFront vs VTEX, answered.

Why is it a better VTEX alternative for B2B?

VTEX has solid native B2B, but you stand it up with a system integrator and a composable build, and you pay a cut of your GMV to run it. MagicFront gives you the same depth, AI-built and native, with no integrator and no revenue share: contract price lists per client, group or region; account hierarchies with roles and divisions; sales agents with commissions; B2B payment terms; login-only catalogs; quotes, recurring orders and shopping lists; RMA; and a B2B AI search — included and predictable.

How does the cost compare to VTEX?

MagicFront is a predictable subscription with native B2B, the AI and 200+ features included, and no revenue share on your sales. VTEX uses revenue-share pricing — a percentage of your GMV — so your bill grows with every sale, on top of an enterprise contract and a system-integrator build.

Is MagicFront enterprise-grade?

Yes. You build by chatting, but under the hood MagicFront runs on an enterprise commerce engine with 200+ native features, deep B2B, PIM, OMS and real-time ERP sync. Learn more about AI-native ecommerce.

Does it integrate with my ERP?

Yes. MagicFront syncs in real time with SAP, Microsoft Dynamics, SAGE, Salesforce, NetSuite and Zoho, among others.

Can I build in any language?

Yes. Describe and edit your store in any language — MagicFront understands natural language, not just English.

Is it headless?

Yes — API-first. You can build any front-end in React, Angular, PHP or any stack, with MagicFront generating the experience layer.