---
title: "Segment your orders and better understand your visitors with the multi-channel system"
description: "Magicfront AI's multi-channel system lets you segment your orders by device, country, user agent, domain, and other criteria to better understand your customers."
url: https://magicfront.ai/segmenta-tus-pedidos-y-entiende-mejor-a-tus-visitantes-con-el-sistema-multicanal/
date: 2026-08-10
modified: 2026-09-24
author: "Judit Simón"
image: https://magicfront.ai/wp-content/uploads/2026/09/segmenta-tus-pedidos-y-entiende-mejor-a-tus-visitantes-con-el-sistema-multicanal-cover.jpg
categories: ["Funcionalidades"]
type: post
lang: en
---

# Segment your orders and better understand your visitors with the multi-channel system

Imagine your online store receives orders from all kinds of visitors: some come from a mobile phone, others from a computer at their office, some from one country and others from another, some through a specific domain of your store and others from a different one. Without a way to tell them apart, all those orders blend into a single mass of data that’s hard to interpret.

## When every order looks the same

As a store grows, so does the diversity of the people buying from it. The problem isn’t having many different visitors, it’s not being able to tell them apart when analyzing what’s happening in the business. Without that ability to segment, it becomes difficult to understand where your sales are really coming from and what behaviors explain them.

### What Magicfront AI’s multi-channel system brings

Magicfront AI lets you segment your orders by filtering your visitors by device, country, user agent, domain, and other similar criteria. Instead of seeing all orders as a uniform block, the backoffice lets you look at that same information from different angles, depending on what you need to understand at any given moment.

Say you want to know how many orders come from mobile devices versus computers, or how many come from a specific country versus another. With this segmentation, that question stops requiring manual analysis and becomes something the system itself can filter directly.

## Understanding the channel behind each order

The value of this feature lies in turning data that already exists, such as the device, country, or domain used to access the store, into useful criteria for segmenting order information. This is especially relevant for businesses that operate under several domains or receive traffic from very different audiences, where understanding which channel is driving which results is key to making decisions.

For example, a business might discover that a particular domain generates more orders from mobile, while another concentrates more computer traffic. Or that a certain country behaves differently from the rest in terms of the devices or browsers it uses. That kind of nuance can only be identified when there’s a real ability to filter and segment orders by those criteria.

### Decisions based on real data

Having this segmentation available within the backoffice itself avoids relying on external tools or manual cross-referencing to understand visitor behavior. The information is already there, tied to each order, and the multi-channel system lets you put it to use directly.

This is especially useful for businesses that want to evaluate the performance of different entry channels, whether domains, countries, or device types, without having to build that view from scratch every time the question comes up.

## One backoffice, many ways to look at your orders

With Magicfront AI’s multi-channel system, you can segment your orders by filtering by device, country, user agent, domain, and other similar criteria. It’s a way of turning the information your visitors already generate into something actionable, helping you better understand where your sales are really coming from.