---
title: "MagicFront vs VTEX"
description: "VTEX alternative for B2B MagicFront vs VTEX MagicFront is the AI-native ecommerce platform, with an enterprise commerce engine under the hood — built for serious B2B, at a fraction of the running cost..."
url: https://magicfront.ai/magicfront-vs-vtex/
date: 2026-06-30
modified: 2026-07-20
author: "Màrius"
type: page
lang: en
---

# MagicFront vs VTEX

VTEX alternative for B2B

# MagicFront vs VTEX

MagicFront is the AI-native ecommerce platform, with an enterprise commerce engine under the hood — built for serious B2B, at a fraction of the running cost.

VTEX is a capable enterprise platform — native B2B, B2C and marketplace — but it charges a percentage of your GMV, so your bill grows with every sale, and it takes a system integrator and a composable build to launch. MagicFront takes a different path: describe your store in natural language — in any language — and watch it get built — on an enterprise commerce engine with 200+ native features, deep B2B, PIM, OMS and real-time ERP sync. You get AI-built native B2B and B2C in one predictable subscription — the same enterprise depth, with no revenue share on your sales and no months-long integration.

AI-nativestore building200+native featuresB2B + B2Cin one platformHeadlessAPI-first, any front-endVTEX comparison

### Head to Head.

| | MagicFront | VTEX |
| --- | --- | --- |
| AI & store creation |
| Build a store | Describe it in any language — AI builds a real, operational store | No chat-to-build; implemented with a system integrator |
| Edit & iterate | Update layout, copy and components just by chatting | Developers and deployments (VTEX IO) |
| B2B commerce |
| Unified B2B + B2C | One platform and one catalog for B2B and B2C together | Yes (B2B + B2C + marketplace), enterprise setup |
| Contract pricing & price lists | Price lists per client, group, country or region, auto-assigned on login | Yes (B2B), via configuration and dev |
| Tiered & volume pricing | Quantity-based tiered pricing and volume discounts | Yes (B2B) |
| Customer-group personalization | Products, prices, payments, inventory and shipping per customer or group | Yes, with dev work |
| Account hierarchies | Company accounts with hierarchies, roles and divisions | Org units in B2B; heavy to set up |
| Sales agents | Reps place orders on behalf of clients, with commission management | Telesales / sales rep in B2B |
| B2B payment terms | Bank transfer, check, installments and conditions per customer or group (Net terms) | Yes (B2B), config-heavy |
| Quotes, lists & reorders | Quotes, saved carts, multiple shopping lists and one-click recurring orders | Quotes and lists in B2B; config |
| Login-only catalogs | Show catalogs and prices only to registered users or specific groups | Yes, with B2B config |
| Self-serve account requests | Businesses apply via a custom form and get auto-registered | Yes (B2B org admin) |
| Bulk ordering | Buy in bulk by category, brand or campaign | Yes (B2B) |
| B2B AI search | Personalized results and pricing per customer or rate | Intelligent Search add-on |
| RMA / returns | Customers request returns from their account | Order management / returns |
| Manual / backoffice orders | Create customer orders directly from the backoffice | Yes (admin) |
| RFQ & quote-to-order | Request-to-order quotes with line-item price negotiation | Quotes in B2B; config |
| Discount limits & approvals | Rep discount caps with manager approval thresholds | Approval flows in B2B; config |
| PunchOut & eProcurement | Buyers punch into the catalog from their ERP; cart returns as a PO | Via integrations |
| Architecture & integrations |
| Headless / API-first | Native — build any front-end in React, Angular, PHP or any stack | Yes (composable, VTEX IO) – dev-heavy |
| Checkout & front-end control | Full control of checkout and any front-end you build | Full (FastStore / IO); developer work |
| Data ownership / lock-in | Open and API-first — you own your data and front-end; no proprietary lock-in | Closed multi-tenant SaaS; GMV and platform lock-in |
| ERP / CRM sync | Real-time sync with SAP, Microsoft Dynamics, SAGE, Salesforce, NetSuite and Zoho | Via integrations and connectors |
| Native functionality | 200+ enterprise features out of the box | Rich (B2B, marketplace, OMS); enterprise to wield |
| International & multi-market |
| Multi-company | Multiple companies, with billing and accounting per location | Multi-account / multi-store (Enterprise) |
| Multi-currency & language | Native, localized per market | Native multi-region |
| Multi-warehouse | Inventory across warehouses, per channel | Native fulfillment / inventory |
| Configurable taxes | Native, per region and company | Native tax engine |
| Operations |
| PIM | Native catalog management (PIM) | Catalog; full PIM via integration |
| Order management (OMS) | Omnichannel OMS with real-time stock, shipments and returns | Strong native OMS and order orchestration |
| Cost & pricing |
| Pricing model | Predictable SaaS — B2B plans from $99/mo; Business plans with no transaction fees | Revenue-share: a percentage of your GMV |
| Contract & commitment | Flexible terms — monthly or annual, no forced multi-year lock-in | Annual enterprise contracts |
| Revenue / GMV cut | No revenue share on your GMV | Yes – VTEX takes a cut of your GMV |
| Transaction fees | Zero on Business plans; a small per-order fee on entry plans | GMV-based pricing (plus your gateway) |
| B2B access | Included in the B2B plans | Native B2B (Enterprise) |
| Add-on apps | 200+ native features — far fewer paid apps | App store and partner integrations |
| Scaling | No forced replatforming as you grow | Scales well, but the GMV bill grows with you |
| Best fit | Brands and B2B sellers who want AI speed and enterprise depth at a predictable cost | Large enterprises and marketplaces |

### A Cut of Every Sale.

The sticker price isn’t the whole story — for serious B2B, the bill stacks up:

% of GMVRevenue-share pricing – you pay a cut of every order you sell.

Grows with youThe take rate scales opaquely as your sales grow.

SI + monthsComposable build by a certified system integrator.

Closed SaaSMulti-tenant architecture limits how deeply you can customize.

MagicFront: predictable SaaS, B2B plans from $99/mo, Business plans with no transaction fees, no GMV revenue share, and 200+ native features instead of an app stack.

AI-native ecommerce platform

### AI Speed. Enterprise Depth.

### AI-native build

Describe it, and it’s built. MagicFront turns a prompt into a live storefront you keep editing just by chatting.

### An enterprise engine inside

200+ native features, deep B2B, PIM, OMS and real-time ERP sync — an enterprise commerce engine under the hood.

### One stack, lower cost

AI speed on an enterprise engine — B2B and B2C, headless and multi-market — with 200+ native features that replace a pile of paid apps, and no GMV revenue share.

Go deeper: [B2B commerce](https://magicfront.ai/b2b/) · [All features](https://magicfront.ai/features/) · [Pricing](https://magicfront.ai/pricing/)

### Pay Less. Keep More.

VTEX is a capable enterprise platform, but it charges a percentage of your GMV — so the bill grows with every sale — on top of a system-integrator build and a closed, multi-tenant architecture. MagicFront gives you AI-built native B2B and B2C in one predictable subscription, with no revenue share on your sales.

### Two Paths. One Choice.

#### Choose VTEX if…

- You are a large enterprise or marketplace
- You want composable commerce with a native marketplace
- You accept revenue-share pricing and a system integrator

#### Choose MagicFront if…

- You sell B2B, or B2B and B2C, with real complexity
- You operate across markets, currencies and warehouses
- You want AI-built storefronts without app sprawl
- You want predictable cost and no GMV revenue share
- You want flexible terms, not a multi-year contract

Trusted by

### Brands building on MagicFront

Leading brands already run on the enterprise engine behind MagicFront.

![Audi](https://magicfront.ai/wp-content/uploads/2026/04/audi-280.png)![Volkswagen](https://magicfront.ai/wp-content/uploads/2026/04/volkswagen-280.png)![Salgar](https://magicfront.ai/wp-content/uploads/2026/04/salgar-280.png)![Mobles La Fabrica](https://magicfront.ai/wp-content/uploads/2026/04/mobles-la-fabrica2x.png)![Eseoese](https://magicfront.ai/wp-content/uploads/2026/04/eseoese-280.png)![Euroseleccio](https://magicfront.ai/wp-content/uploads/2026/04/euroseleccio-2x.png)![Serhs](https://magicfront.ai/wp-content/uploads/2026/04/serhs-280.png)![Carmina](https://magicfront.ai/wp-content/uploads/2026/04/carmina-280.png)![Audi](https://magicfront.ai/wp-content/uploads/2026/04/audi-280.png)![Volkswagen](https://magicfront.ai/wp-content/uploads/2026/04/volkswagen-280.png)![Salgar](https://magicfront.ai/wp-content/uploads/2026/04/salgar-280.png)![Mobles La Fabrica](https://magicfront.ai/wp-content/uploads/2026/04/mobles-la-fabrica2x.png)![Eseoese](https://magicfront.ai/wp-content/uploads/2026/04/eseoese-280.png)![Euroseleccio](https://magicfront.ai/wp-content/uploads/2026/04/euroseleccio-2x.png)![Serhs](https://magicfront.ai/wp-content/uploads/2026/04/serhs-280.png)![Carmina](https://magicfront.ai/wp-content/uploads/2026/04/carmina-280.png)

## Ready for enterprise B2B without the GMV cut?

Get the AI-native experience and the enterprise engine in one connected stack.

[Book a demo](https://magicfront.ai/book-a-demo/)Keep comparing

### Compare with other platforms

[![](https://www.google.com/s2/favicons?domain=shopify.com&sz=64)Shopify](https://magicfront.ai/magicfront-vs-shopify/)[![](https://www.google.com/s2/favicons?domain=business.adobe.com&sz=64)Adobe Commerce](https://magicfront.ai/magicfront-vs-adobe-commerce/)[![](https://www.google.com/s2/favicons?domain=prestashop.com&sz=64)PrestaShop](https://magicfront.ai/magicfront-vs-prestashop/)[![](https://www.google.com/s2/favicons?domain=bigcommerce.com&sz=64)BigCommerce](https://magicfront.ai/magicfront-vs-bigcommerce/)[![](https://www.google.com/s2/favicons?domain=commercetools.com&sz=64)commercetools](https://magicfront.ai/magicfront-vs-commercetools/)[![](https://www.google.com/s2/favicons?domain=lovable.dev&sz=64)Lovable](https://magicfront.ai/magicfront-vs-lovable/)[![](https://www.google.com/s2/favicons?domain=woocommerce.com&sz=64)WooCommerce](https://magicfront.ai/magicfront-vs-woocommerce/)[![](https://cdn.jsdelivr.net/npm/simple-icons/icons/magento.svg)Magento Open Source](https://magicfront.ai/magicfront-vs-magento-open-source/)[![](https://www.google.com/s2/favicons?domain=medusajs.com&sz=64)Medusa](https://magicfront.ai/magicfront-vs-medusa/)[![](https://yns.store/icon.png)Your Next Store](https://magicfront.ai/magicfront-vs-your-next-store/)[All alternatives](https://magicfront.ai/ecommerce-platform-alternatives/)

## Frequently
Asked
Questions

MagicFront vs VTEX, answered.

Why is it a better VTEX alternative for B2B?VTEX has solid native B2B, but you stand it up with a system integrator and a composable build, and you pay a cut of your GMV to run it. MagicFront gives you the same depth, AI-built and native, with no integrator and no revenue share: contract price lists per client, group or region; account hierarchies with roles and divisions; sales agents with commissions; B2B payment terms; login-only catalogs; quotes, recurring orders and shopping lists; RMA; and a B2B AI search — included and predictable.How does the cost compare to VTEX?MagicFront is a predictable subscription with native B2B, the AI and 200+ features included, and no revenue share on your sales. VTEX uses revenue-share pricing — a percentage of your GMV — so your bill grows with every sale, on top of an enterprise contract and a system-integrator build.Is MagicFront enterprise-grade?Yes. You build by chatting, but under the hood MagicFront runs on an enterprise commerce engine with 200+ native features, deep B2B, PIM, OMS and real-time ERP sync. Learn more about [AI-native ecommerce](https://magicfront.ai/ai-native-ecommerce/).Does it integrate with my ERP?Yes. MagicFront syncs in real time with SAP, Microsoft Dynamics, SAGE, Salesforce, NetSuite and Zoho, among others.Can I build in any language?Yes. Describe and edit your store in any language — MagicFront understands natural language, not just English.Is it headless?Yes — API-first. You can build any front-end in React, Angular, PHP or any stack, with MagicFront generating the experience layer.